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Understanding Modules

Modules are powerful, ready-to-deploy features that extend your Shopify store. This guide explains what modules are, how they work, and how to choose the right ones for your bus…

Modules are powerful, ready-to-deploy features that extend your Shopify store. This guide explains what modules are, how they work, and how to choose the right ones for your business.

What Are Modules?

Modules are pre-built e-commerce features that you can deploy to your store in seconds. Each module is:

  • AI-Powered - Uses artificial intelligence to optimize performance
  • Customizable - Adapts to your brand and preferences
  • Plug-and-play - Works immediately after deployment
  • Managed - Runs automatically in the background

Think of modules as professional apps built directly into Synton AI.

Modules vs AI Agents

It's important to understand the difference:

Modules

  • What: Ready-to-use features added to your store
  • Examples: Reviews, loyalty programs, chatbots
  • How: Deploy once, runs continuously
  • Visible to: Your customers on your storefront
  • Purpose: Add functionality to your store

AI Agents

  • What: Background intelligence tasks
  • Examples: Sales analysis, inventory optimization
  • How: Schedule to run periodically
  • Visible to: Only you in the admin dashboard
  • Purpose: Provide insights and recommendations

Simple rule: Modules add features customers see. Agents analyze data you review.

Available Modules

Synton AI offers these modules:

Customer Engagement

Reviews

Collect and display product reviews with AI moderation.

What it does:

  • Sends automated review request emails
  • Displays reviews on product pages
  • Moderates reviews with AI (filters spam, inappropriate content)
  • Shows star ratings and verified buyer badges
  • Imports reviews from other platforms

Best for: Stores wanting social proof and customer feedback.

Loyalty

Create a points and rewards program to retain customers.

What it does:

  • Awards points for purchases, referrals, and actions
  • Creates tiered membership levels
  • Offers birthday rewards
  • Generates referral codes
  • Tracks member lifetime value

Best for: Stores focused on repeat purchases and customer retention.

Chatbot

AI-powered customer support that answers questions 24/7.

What it does:

  • Answers common questions instantly
  • Helps customers find products
  • Provides order status updates
  • Escalates complex issues to you
  • Learns from your FAQs and store data

Best for: Stores with high support volume or international customers.

Conversion Optimization

Bundles

Create product bundle offers with automatic discounts.

What it does:

  • Suggests complementary products
  • Creates "Buy X, Save Y" offers
  • Displays bundle deals on product pages
  • Calculates bundle pricing automatically
  • Tracks bundle performance

Best for: Stores wanting to increase average order value.

Upsells

AI-powered upsell and cross-sell recommendations.

What it does:

  • Shows "Customers also bought" suggestions
  • Creates post-purchase upsell offers
  • Personalizes recommendations per customer
  • Tests different offers automatically
  • Optimizes based on conversion data

Best for: Stores wanting to maximize revenue per customer.

Cart Recovery

Automatically recover abandoned carts with personalized emails.

What it does:

  • Detects abandoned carts
  • Sends recovery emails (1 hour, 24 hours, 3 days)
  • Personalizes messages with AI
  • Includes discount codes if needed
  • Tracks recovery rates

Best for: Stores with cart abandonment issues.

Popups

Engage visitors with targeted popups and overlays.

What it does:

  • Exit intent popups (when user tries to leave)
  • Timed popups (after X seconds)
  • Scroll-triggered popups
  • First-time visitor offers
  • Email collection forms

Best for: Stores building email lists or promoting sales.

Store Management

Translations

Translate your store into multiple languages with AI.

What it does:

  • Translates products, collections, and pages
  • Maintains brand voice across languages
  • Supports 100+ languages
  • Auto-detects customer language
  • Updates translations when you edit content

Best for: Stores targeting international markets.

SEO Optimizer

Improve search engine rankings with AI-generated metadata.

What it does:

  • Generates SEO-optimized product titles
  • Creates meta descriptions
  • Suggests keywords based on search data
  • Optimizes image alt text
  • Provides SEO audit and recommendations

Best for: Stores wanting more organic traffic.

Media Tagger

Automatically tag and organize your media library.

What it does:

  • Analyzes images with AI
  • Generates descriptive tags
  • Creates alt text for accessibility
  • Organizes media by category
  • Improves image searchability

Best for: Stores with large media libraries.

Advanced Modules

Social Proof

Display real-time social proof notifications.

What it does:

  • Shows recent purchase notifications
  • Displays "X people viewing this product"
  • Shows stock level urgency
  • Highlights trending products
  • Customizable notification styles

Best for: Stores wanting to build trust and urgency.

Fraud Detection

AI-powered order fraud detection and risk scoring.

What it does:

  • Scores each order for fraud risk
  • Detects card testing attempts
  • Flags suspicious patterns
  • Provides risk explanations
  • Integrates with Shopify's fraud analysis

Best for: Stores concerned about fraudulent orders.

Note: This module is pending Shopify approval and may have limited availability.

How Modules Work

Deployment Process

When you deploy a module:

  1. Request via AI Chat

    I want to add a review system to my product pages

  2. AI Prepares Module

    • Creates module configuration
    • Generates theme integration code
    • Sets up background jobs (if needed)

  3. Review & Confirm

    • AI shows you what will be deployed
    • You confirm the installation

  4. Automatic Integration

    • Theme code is added
    • Module starts running
    • Configuration page becomes available

  5. Immediate Activation

    • Module is live on your store
    • You can customize settings
    • AI monitors performance

Integration Methods

Modules integrate with your store in two ways:

Auto-Install (Recommended)

The AI adds the module to your theme automatically.

Pros:

  • Quick and easy
  • No technical knowledge required
  • Works immediately

Cons:

  • Requires theme write permissions

Manual Integration

The AI provides embed code for you to paste manually.

Pros:

  • Full control over placement
  • Works with locked themes

Cons:

  • Requires manual copy-paste
  • Needs access to platform admin

Most merchants use auto-install.

Background Jobs

Some modules use background jobs:

  • Reviews - Sends review request emails daily
  • Loyalty - Calculates points and tier changes
  • Cart Recovery - Sends abandonment emails
  • Chatbot - Processes customer messages

These jobs run automatically. You can view job status in Settings → Module Jobs.

Choosing Modules

Plan Limits

There aren't any. Every module is included on every plan, including Free, with no per-module fee and no cap on how many you install.

What varies by plan is your monthly allowance of AI credits, which the AI-powered features inside a module consume — chatbot conversations, AI review moderation, content generation. Configuration, storefront widgets and background jobs cost nothing on any plan. See the Billing & Usage Guide.

Choosing wisely:

Install what addresses your biggest needs first. Nothing stops you adding more later, but every active module is one more thing to keep configured.

Recommended Combinations

New Store

  1. Reviews - Build trust
  2. SEO Optimizer - Get organic traffic

Growing Store

  1. Reviews - Social proof
  2. Loyalty - Retain customers
  3. Cart Recovery - Reduce abandonment
  4. Bundles - Increase order value
  5. Chatbot - Scale support

Established Store

All modules as needed, plus:

  • Translations - Expand internationally
  • Fraud Detection - Protect revenue
  • Social Proof - Build urgency

Questions to Ask

Before deploying a module:

  1. Does this solve a real problem?

    • Don't deploy modules "just in case"

  2. Will my customers use it?

    • Consider your audience's needs

  3. Can I maintain it?

    • Some modules require ongoing configuration

  4. Does it fit my brand?

    • All modules are customizable, but verify fit

Module Configuration

After deployment, each module has a configuration page:

Access: Click the module name in your dashboard

Common settings:

  • Display Options - Colors, fonts, positioning
  • Behavior - Timing, triggers, rules
  • Content - Messages, labels, translations
  • Integrations - Connect to third-party services
  • Performance - View analytics and metrics

Changes to configuration take effect immediately.

Module Performance

Monitoring

View module performance in:

  1. Dashboard - Widget showing active modules
  2. Module Detail Page - In-depth analytics
  3. AI Agents - Run module-specific intelligence agents

Key Metrics

Each module tracks relevant metrics:

  • Reviews: Collection rate, average rating, display impressions
  • Loyalty: Active members, points issued, redemption rate
  • Chatbot: Conversations handled, resolution rate, escalations
  • Cart Recovery: Recovery rate, revenue recovered
  • Bundles: Bundle views, bundle purchases, AOV impact

Optimization

The AI continuously optimizes modules:

  • A/B Testing - Tests different configurations
  • Performance Tuning - Adjusts timing and triggers
  • Content Optimization - Improves messaging
  • Recommendations - Suggests improvements

You'll receive optimization suggestions via the AI chat.

Pausing and Removing Modules

Pausing

Temporarily disable a module without removing it:

  1. Go to module configuration page
  2. Click Pause Module
  3. Confirm

What happens:

  • Module stops displaying on your store
  • Data is retained
  • Background jobs stop
  • You keep paying for the module

Use case: Temporarily disable during a sale or redesign.

Removing

Permanently uninstall a module:

Remove the reviews module from my store

Or:

  1. Go to module configuration page
  2. Click Remove Module
  3. Confirm removal

What happens:

  • Module is removed from your theme
  • Background jobs stop
  • Configuration is deleted
  • Historical data is archived (30 days)
  • Module charge stops

Important: Removing a module is reversible within 30 days. After that, data is permanently deleted.

Module Updates

Modules are updated automatically by Synton AI:

  • New Features - Added without action needed
  • Bug Fixes - Applied immediately
  • Performance Improvements - Deployed seamlessly

You'll receive notifications of major updates via the dashboard.

Troubleshooting

Module Not Displaying

  1. Check theme compatibility - Some themes have restrictions
  2. Clear cache - Browser and Shopify cache
  3. Verify activation - Module shows "Active" status
  4. Check placement - May be in a different location than expected

Module Performance Issues

  1. Run diagnostic - AI can analyze module health
  2. Check configuration - Verify settings are correct
  3. Review logs - Check for errors in module detail page
  4. Contact support - Email support@synton.ai

Background Jobs Not Running

  1. Verify job schedule - Check in module settings
  2. Check job queue status - Settings → Module Jobs
  3. Review permissions - Module may need additional access
  4. Restart jobs - AI can manually trigger jobs

Next Steps

Now that you understand modules, explore:

Or ask the AI:

Show me which modules would benefit my store the most
Help me deploy the reviews module
How do I configure my loyalty program?

The AI is always ready to help you choose and deploy the right modules for your business.

Looking for something else? Browse all guides.