Terms of Service

These Terms of Service ("Terms") are a legally binding agreement between you ("Merchant", "you", or "your") and Synton AI, Inc., a Delaware corporation ("Synton", "we", "us", or "our"). They govern your access to and use of the Synton platform, including the dashboard at app.synton.ai, our Shopify app, WooCommerce plugin, Magento integration, mobile and desktop applications, hosted storefronts and websites, APIs, and all related services (collectively, the "Service").

By creating an account, installing any of our apps or plugins, connecting a store, or otherwise using the Service, you accept these Terms. If you use the Service on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and "you" refers to that entity.

If you do not agree to these Terms, do not use the Service. These Terms incorporate our Privacy Policy, our Acceptable Use Policy, and — for merchants subject to data protection laws such as the GDPR — our Data Processing Agreement.

Synton is an AI commerce operating system. Depending on your plan and configuration, the Service includes:

• AI assistant and agents: a chat-driven assistant and specialized AI agents that analyze your business and can, subject to your autonomy settings, take actions on your behalf (for example updating products, prices, inventory, content, discounts, email campaigns, and advertising).
• Hosted storefronts and websites: AI-built storefronts, landing pages, and web applications that we build, host, and serve for you on Synton infrastructure, on Synton subdomains or your own custom domains.
• Commerce modules: reviews, loyalty, upsells, bundles, popups, chatbot, and similar features embedded in your store.
• Marketing and advertising tools: email and flow composition and sending, social publishing, creative generation, and management of connected ad accounts (Meta, Google, TikTok).
• Analytics: sales and behavioral analytics, including — where you enable them — session recordings and heatmaps of visitors to your store.
• Workspace applications: documents, spreadsheets, presentations, whiteboards, video meetings, task management, and related collaboration tools.
• Operations tools: order-to-cash and collections workflows, logistics and supply tools, B2B quoting, and vertical-specific features.

The Service evolves continuously. We may add, change, or retire features, provided that changes do not materially reduce the core functionality you pay for during a paid subscription period without notice.

The Service is a business tool offered to merchants and organizations, not consumers. You must be at least 18 years old and using the Service for business purposes. You are responsible for:

• Providing accurate account and business information and keeping it current
• Maintaining the confidentiality of your credentials, API keys, and magic links
• All activity that occurs under your account, including activity by team members and staff you invite
• Configuring team member roles and permissions appropriately
• Notifying us promptly at legal@synton.ai of any unauthorized access
• Ensuring your use complies with the terms of any platform you connect (Shopify, WooCommerce, Magento, and others)

4.1 Subscription plans

Synton offers Self Service subscription tiers and custom Enterprise plans, each priced as published at synton.ai/pricing. Subscriptions renew automatically each billing period until cancelled. For Shopify merchants, charges are processed through the Shopify Billing API; for all other merchants, through Stripe. By subscribing, you authorize the applicable payment processor to charge your payment method for subscription fees, credit top-ups, and any other charges you approve.

4.2 Credits

Usage of the Service is metered in credits. Each plan includes a monthly credit allowance; additional credits are available as top-up packs. The following rules apply:

• Credit costs for actions are shown in the product before or as you use them; heavier operations (deep analysis, media generation, autonomous agent runs) consume more credits than lighter ones
• Actions that fail due to an error on our side are not billed
• Unused plan credits roll over subject to the published rollover cap (currently 50% of your monthly allowance)
• Credits have no cash value, are not redeemable for money, and are not transferable between accounts
• Any separately published promotional credits carry the conditions and expiry stated in that offer
• Remaining credits are forfeited when your account is terminated for breach of these Terms; otherwise, purchased top-up credits remain usable while your account is active

4.3 Promotions

Standard accounts begin on a paid plan. If we publish a separate promotional offer, its pricing, credit allowance, eligibility, and expiry apply only as described in that offer. We may modify or withdraw an unclaimed promotion at any time.

4.4 Price changes

We may change plan prices and credit allowances with at least 30 days' notice. Changes take effect at your next billing period. If you do not agree, you may cancel before the change takes effect.

4.5 Cancellation and refunds

You may cancel at any time from your billing settings, by uninstalling the app, or by contacting support. You retain access until the end of the current billing period. Except where required by law, fees already paid and credits already consumed are non-refundable. We may issue refunds or credit adjustments at our discretion, for example when a defect on our side materially impaired the Service.

4.6 Taxes

Fees are exclusive of taxes. You are responsible for any applicable sales tax, VAT, GST, or similar taxes, other than taxes on our income.

When Synton builds and hosts a storefront, website, or application for you, the following additional terms apply:

5.1 You are the seller of record

Your storefront is your business. Synton provides technology and hosting only; we are not a party to any transaction between you and your customers, we are not the seller, merchant of record, or payment processor for your sales, and we have no responsibility for your products or services. You are solely responsible for:

• The legality, safety, quality, and description of the products and services you sell
• Order fulfillment, shipping, returns, refunds, and customer support for your customers
• Collecting and remitting your own sales taxes, VAT, and duties
• Publishing and honoring your own store policies (terms of sale, privacy notice, returns policy) toward your customers
• Complying with consumer protection, e-commerce, distance-selling, product safety, and labeling laws in the markets you sell to

5.2 Content responsibility

You are responsible for all content on your hosted storefront, whether you uploaded it, imported it, or approved it after AI generation. Content must comply with our Acceptable Use Policy. We may remove content or suspend a storefront that we reasonably believe violates that policy or applicable law, and we respond to abuse reports as described on our Report Abuse page.

5.3 Domains

You may connect custom domains you own. You are responsible for your domain registrations, renewals, and DNS configuration. Synton subdomains assigned to your storefront remain our property and may be reclaimed if your account closes.

5.4 Availability

We operate redundant infrastructure and deploy without planned downtime, but we do not guarantee uninterrupted availability. Enterprise plans may include a separately agreed SLA.

Synton is built around artificial intelligence that generates content, code, recommendations, and — when you enable it — takes actions autonomously. You acknowledge and agree:

6.1 AI output can be wrong

AI-generated content, analysis, predictions, and recommendations may be inaccurate, incomplete, or unsuitable for your situation despite our safeguards. You are responsible for reviewing AI output before relying on it or publishing it, and for all decisions you make based on it.

6.2 Autonomy settings are your control — and your responsibility

• You choose the autonomy level at which agents operate, from suggest-only to fully autonomous execution
• Actions taken by agents within the autonomy level and policies you configure are treated as actions taken by you
• The Service records agent actions in an audit trail and makes many actions reversible, but some actions (sent emails, placed ad spend, submitted filings, external side effects) cannot be undone
• We recommend conservative autonomy settings until you are confident in an agent's behavior, and we recommend configuring standing policies and spend limits

6.3 Advertising spend

Agent-managed advertising affects real ad spend on your connected accounts. We implement budget guards, but you remain responsible for your advertising budgets, spend, and compliance with each ad platform's policies.

6.4 Delegated access and computer-use agents

Some features (for example collections portals and the Operator computer-use agent) act on third-party websites and systems using access or credentials you provide. You represent that you are authorized to grant that access, and you are responsible for the instructions you give. Credentials you store with us are encrypted, and agent sessions are logged for your review.

6.5 Not professional advice

The Service may generate business, financial, tax, or legal information, and offers AI-assisted preparation of business compliance filings. Synton is not a law firm, accounting firm, or financial advisor; no attorney-client or fiduciary relationship is created. For decisions with legal, tax, or significant financial consequences, consult a qualified professional. Filing-assistance fees, government fees, and postage are disclosed before you confirm any filing.

The Service can send email and other communications on your behalf and, if you use our acquisition tools, discover business contact information for outreach. You agree that:

• You will only send marketing communications to recipients where you have the required consent or another lawful basis under applicable law (including CAN-SPAM, GDPR, ePrivacy, CASL, and equivalents)
• You will honor unsubscribe and opt-out requests; the Service maintains suppression lists and you must not circumvent them
• You will identify yourself truthfully as the sender and will not use misleading subject lines or headers
• B2B prospecting data provided by the Service must be used in compliance with applicable law in your and the recipient's jurisdiction, and you are the data controller for outreach you initiate
• We may throttle, gate, or suspend sending that damages deliverability or appears to violate this section

The Service includes video meetings, call recording, transcription, and AI-conducted interviews. Recording and transcription laws vary by jurisdiction and may require consent of all participants. You are responsible for providing any legally required notice to and obtaining any legally required consent from participants before recording, transcribing, or AI-analyzing a meeting or interview. Do not use these features where you lack the necessary consents.

The Service connects to third-party platforms and services you choose to link, including e-commerce platforms (Shopify, WooCommerce, Magento), advertising platforms (Meta, Google, TikTok), marketplaces (Amazon), and productivity tools (Slack, Notion, Google Workspace, Plaid, and others). Your use of each is governed by that party's own terms, and you are responsible for maintaining compliance with them. We are not responsible for third-party services, their availability, or changes to their APIs and policies, though we will make reasonable efforts to adapt the Service when they change.

10.1 Your data stays yours

You retain all rights to the data you bring to the Service — your store data, product catalog, customer data, content, and business information ("Merchant Data"). You grant us a worldwide, non-exclusive license to host, process, transmit, and display Merchant Data solely to provide and secure the Service, comply with law, and as otherwise permitted by our Privacy Policy and DPA.

10.2 AI output is yours

As between you and Synton, you own the content, code, and creative output the Service generates for your business, once delivered to you. You are responsible for verifying that your use of generated output does not infringe third-party rights.

10.3 Platform learning

We use aggregated, de-identified usage signals and outcomes across the platform to improve recommendations and benchmarks for all merchants. This never includes selling your data, never exposes your confidential business data or your customers' personal data to other merchants, and is done in accordance with our Privacy Policy.

10.4 Our IP

The Service — including its software, models, prompts, design, and documentation — is owned by Synton and its licensors. We grant you a limited, non-exclusive, non-transferable, revocable license to use it for your business during your subscription. You may not copy, modify, reverse engineer, resell, or sublicense the Service except as permitted by law or these Terms. If you give us feedback, we may use it without restriction or obligation.

Your use of the Service — including all content on hosted storefronts, all email sending, and all AI usage — must comply with our Acceptable Use Policy, which is part of these Terms. We may investigate suspected violations and may suspend or terminate accounts that violate it.

Features identified as beta, preview, early access, or experimental are provided as-is, may change or be withdrawn at any time, may be subject to additional terms, and are excluded from any SLA. Use them at your discretion.

By you: cancel at any time as described in Section 4.5.

By us: we may suspend or terminate your access immediately if you materially breach these Terms or the Acceptable Use Policy, if your use creates security, legal, or deliverability risk for the platform or other merchants, if required by law or a platform partner, or for non-payment. Where practical, we will notify you and give you an opportunity to cure. We may otherwise terminate with 30 days' notice.

Effect of termination: your right to use the Service ends. For 30 days after termination (except termination for serious abuse), you may request an export of your Merchant Data, after which we delete it in accordance with our Privacy Policy and applicable platform requirements. Hosted storefronts stop being served; you are responsible for migrating custom domains. Sections that by their nature should survive (including 10, 14–17) survive termination.

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT AI-GENERATED OUTPUT WILL BE ACCURATE OR SUITABLE FOR YOUR PURPOSES, OR THAT USE OF THE SERVICE WILL ACHIEVE ANY PARTICULAR BUSINESS RESULT.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, SYNTON SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM OR RELATED TO THE SERVICE — INCLUDING STORE DOWNTIME, ADVERTISING SPEND OR UNDERPERFORMANCE, ACTIONS TAKEN BY AI AGENTS WITHIN YOUR CONFIGURED AUTONOMY SETTINGS, THIRD-PARTY PLATFORM CHANGES, OR ERRORS IN AI-GENERATED OUTPUT — EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNTS YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED US DOLLARS ($100), WHICHEVER IS GREATER. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO PARTS OF THIS SECTION MAY NOT APPLY TO YOU.

You will indemnify, defend, and hold harmless Synton and its officers, directors, employees, and agents from claims, damages, losses, and expenses (including reasonable attorneys' fees) arising from: (a) your products, services, and storefront content; (b) your violation of these Terms, the Acceptable Use Policy, or applicable law (including e-mail, recording-consent, consumer-protection, and data protection laws); (c) your violation of third-party rights; or (d) disputes between you and your customers.

These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law rules. Before filing any claim, you agree to contact us at legal@synton.ai and attempt in good faith to resolve the dispute informally for 30 days. Any dispute not resolved informally shall be brought exclusively in the state or federal courts located in Delaware, and both parties consent to their jurisdiction. Nothing in this section deprives you of mandatory protections of the law of the country where you reside.

We may update these Terms from time to time. For material changes we will give at least 30 days' notice in the product or by email. Continued use of the Service after the effective date constitutes acceptance. If you do not agree to a change, you must stop using the Service before it takes effect.

• Entire agreement: these Terms, the Privacy Policy, the Acceptable Use Policy, the DPA (where applicable), and any Enterprise order form are the entire agreement between you and Synton. If an order form conflicts with these Terms, the order form controls.
• Severability: if any provision is unenforceable, the rest remains in effect.
• Waiver: failure to enforce a provision is not a waiver.
• Assignment: you may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets.
• Force majeure: neither party is liable for delays caused by events beyond its reasonable control.
• Export and sanctions: you may not use the Service in violation of export-control or sanctions laws.

Legal notices: legal@synton.ai

Privacy: privacy@synton.ai

Abuse reports: abuse@synton.ai

General support: contact@synton.ai

The Service is operated by Synton AI, Inc., a Delaware corporation.