Behavior Analytics Guide

See exactly how visitors interact with your store through session recordings, heatmaps, and click tracking - discover why customers leave without buying and fix the issues that hurt conversion.

What is Behavior Analytics?

Behavior Analytics captures and visualizes how visitors navigate your store. Instead of guessing why customers don't buy, you can watch actual session recordings, see where they click, and identify friction points that prevent sales.

What makes it special:

Session Recordings - Watch real visitor sessions like a movie
Heatmaps - See where visitors click, move, and scroll
Rage Click Detection - Identify broken elements that frustrate customers
Funnel Analysis - See where customers drop off in checkout
AI Insights - Automatic pattern detection and recommendations

Common use cases:

Identify why customers abandon cart at checkout
See which product images customers zoom in on
Discover confusing navigation or broken links
Find mobile usability issues
Understand which content gets read vs. ignored
Identify form fields that cause drop-offs
See if customers notice your promotional banners

How Behavior Analytics Works

The system operates in four layers:

1. Visitor Tracking

JavaScript code tracks visitor interactions:

Mouse movements - Where cursor goes on each page
Clicks - What elements visitors click
Scrolling - How far down pages they scroll
Form interactions - Which fields they fill, where they stop
Page transitions - Navigation path through your site
Time on page - How long on each page

2. Session Recording

Full playback of visitor sessions:

Video-like replay - See exactly what visitor saw and did
Anonymous tracking - No personal data captured (GDPR-compliant)
Smart filtering - Focus on sessions that matter (converted, bounced, long duration)
Mobile + desktop - Track all device types

3. Heatmap Generation

Aggregate data visualized:

Click maps - Hotspots showing where visitors click most
Move maps - Cursor movement patterns
Scroll maps - How far visitors scroll (% of visitors reaching each section)
Attention maps - Where visitors spend most time looking

4. AI Analysis

Automatic insight detection:

Rage clicks - Visitors clicking repeatedly (frustration)
Dead clicks - Clicks on non-clickable elements (confusion)
Error tracking - JavaScript errors visitors encounter
Dropout analysis - Where in checkout flow customers abandon
Pattern recognition - Common behaviors of converters vs. bouncers

Example flow:

Visitor arrives from Google
↓
Tracking script activates (anonymous)
↓
Session recorded:
- Views product page
- Hovers over "Add to Cart" button (doesn't click)
- Scrolls to reviews (reads 3 reviews)
- Clicks "Add to Cart"
- Goes to cart
- Clicks checkout
- Fills shipping address
- Sees shipping cost ($15)
- **Abandons cart** (leaves site)
↓
AI analyzes: "Visitor abandoned when seeing $15 shipping"
↓
Insight generated: "High shipping costs causing 47% cart abandonment"
↓
Recommendation: "Test free shipping threshold or lower rates"

Deploying Behavior Analytics

Step 1: Deploy via AI Chat

Open the AI Command Center and say:

You: "Add behavior analytics to my store"

AI: "I'll deploy Behavior Analytics to track visitor behavior on your store.

What you'll get:

✅ Session recordings (watch real visitor sessions)
✅ Heatmaps (see where visitors click and scroll)
✅ Click tracking (identify dead clicks and rage clicks)
✅ Funnel analysis (checkout drop-off points)
✅ AI insights (automatic pattern detection)

Privacy & Compliance:

✅ GDPR compliant (anonymous tracking)
✅ No personal data recorded (email, passwords masked)
✅ Respects Do Not Track settings
✅ Cookie consent integration
✅ Option to exclude specific pages (e.g., account pages)

Pricing:

$0.01 per session recorded (Professional/Enterprise plans)
Included quota: 3,000 sessions/month (Pro), 10,000 sessions/month (Enterprise)
Sampling: You can record 10%, 50%, or 100% of sessions

Recommended settings:

Record 50% of sessions (balances cost and coverage)
Priority: Cart abandoners, mobile visitors, long sessions
Exclude: Account/profile pages (privacy)

Should I deploy with these settings?"**

You: "Yes, deploy it"

AI: "✅ Deploying Behavior Analytics...

Installing:

Tracking script in theme
Configuring privacy settings
Setting up AI analysis
Creating default reports

ETA: 5-10 minutes for full deployment

Once live:

First recordings: Immediate (as soon as visitors arrive)
First heatmaps: 24 hours (need data to generate)
First AI insights: 48-72 hours (pattern detection requires data)

You'll receive:

Daily summary: Top insights from previous day
Weekly report: Detailed behavior analysis
Real-time alerts: Critical issues (broken checkout, rage clicks)

Dashboard access: app.synton.ai/app/behavior-analytics

I'll notify you when first recordings are available!"

Step 2: Configure Tracking

Customize what to track:

You: "Don't record checkout pages - too sensitive"

AI: "✅ Updated tracking settings:

Pages excluded from recording:

✅ Checkout pages (/checkouts/*)
✅ Thank you page (/orders/*)
⚠️ Note: Cart page still recorded (shows abandonment reasons)

Still tracking on checkout (limited):

Funnel analytics (page-to-page flow, no full recordings)
Form field tracking (which fields cause drop-offs, no content captured)
Error tracking (JavaScript errors that break checkout)

This protects:

Payment information
Customer personal details
Order data

While still giving you insights:

Where in checkout customers drop off
Which form fields cause issues
Technical errors preventing purchases

Would you like to exclude any other pages?"**

You: "Also exclude /account pages"

AI: "✅ Added /account/* to exclusions.

Complete exclusion list:

/checkouts/* (checkout flow)
/orders/* (thank you pages)
/account/* (customer account pages)

All other pages recorded: Homepage, products, collections, cart, blog, etc.

Privacy settings updated!"

Step 3: Set Recording Priorities

Focus on valuable sessions:

You: "Prioritize recording sessions that lead to sales or abandonment"

AI: "✅ Smart recording priorities configured:

Priority 1 (Always record - 100%):

Cart abandoners (added items but didn't buy)
Purchasers (completed checkout)
Error encounters (JavaScript errors)
Rage clickers (frustration detected)

Priority 2 (Record 80%):

Long sessions (>5 minutes on site)
Product viewers (viewed 3+ products)
Mobile visitors (mobile conversion issues common)

Priority 3 (Record 30%):

Short visits (<30 seconds)
Bouncers (single page view)
Bot traffic (filtered out)

Result:

~2,400 high-value recordings/month (80% of quota)
~600 random sample recordings/month (20% for baseline)
Important behaviors captured, noise filtered

This maximizes insight value while minimizing costs."

Watching Session Recordings

Viewing Recordings

Access the recordings dashboard:

You: "Show me session recordings"

AI: "Here are your most recent session recordings (last 24 hours):

High Priority Sessions (47 recordings):

1. Cart Abandoner - 14 minutes ago

Session ID: SES_20240119_001
Duration: 4m 32s
Device: iPhone 13 (iOS 17)
Pages: Home → Running Shoes → Cart → Abandoned
Interest level: 🔴 High (viewed 8 products, added to cart, left)
Why watch: See exact abandonment reason

2. Purchaser - 1 hour ago

Session ID: SES_20240119_002
Duration: 7m 18s
Device: Desktop (Chrome)
Pages: Google → Product → Cart → Checkout → Purchase
Interest level: 🟢 Converted
Why watch: Learn what works for successful buyers

3. Rage Clicker - 2 hours ago

Session ID: SES_20240119_003
Duration: 2m 44s
Device: Android tablet
Pages: Home → Products → Rage clicked navigation (8x clicks)
Interest level: 🔴 Critical (user frustration detected)
Why watch: Find broken navigation element

4. Long Browser - 3 hours ago

Session ID: SES_20240119_004
Duration: 12m 07s
Device: Desktop (Safari)
Pages: Viewed 14 products, no purchase
Interest level: 🟡 Medium (high intent but didn't buy)
Why watch: Understand hesitation

Filter options:

Converted vs. Non-converted
Device type (mobile, tablet, desktop)
Traffic source (Google, Facebook, direct)
Session length
Specific pages visited

Which recording would you like to watch?"**

You: "Play the cart abandoner recording"

AI: "Playing Session SES_20240119_001...

Session Details:

Visitor: Anonymous (ID: VIS_847293)
Device: iPhone 13, iOS 17, Safari
Location: Los Angeles, CA
Entry: Google search ('best running shoes')

[Playback starts]

0:00 - Visitor lands on homepage from Google 0:08 - Scrolls down, views 'Featured Products' section 0:15 - Clicks 'Blue Running Shoes' product 0:22 - On product page, hovers over images (views 3 images) 0:45 - Scrolls down to reviews (reads reviews for 23 seconds) 1:08 - Scrolls back up to 'Add to Cart' button 1:15 - Clicks 'Add to Cart' ✅ 1:18 - Popup: "Added to cart!" appears 1:20 - Clicks 'View Cart' 1:24 - On cart page, reviews order 1:35 - Scrolls down to shipping calculator 1:40 - Enters ZIP code: 90210 1:45 - Shipping cost appears: $15.00 1:50 - Pauses for 8 seconds (analyzing shipping cost) 1:58 - Scrolls back to product 2:03 - Closes browser tab (session ends)

⚠️ Abandonment Point: Immediately after seeing $15 shipping cost

AI Insight: 'Visitor abandoned within 13 seconds of seeing shipping cost. This pattern appears in 42% of cart abandonments. Recommendation: Test free shipping threshold or lower shipping rates.'

Similar sessions: 18 other visitors this week abandoned at same point

Would you like to see another recording or view recommendations?"

Filtering Sessions

Find specific behaviors:

You: "Show me all mobile users who rage clicked"

AI: "Filtering for: Mobile + Rage clicks (last 7 days)

Found 23 sessions:

Most Common Rage Click Patterns:

1. Navigation Menu (14 sessions - 61%)

Issue: Mobile menu icon not clickable on some devices
Devices affected: Android (Samsung Galaxy)
Location: Top-right hamburger menu
Impact: Users can't access product categories
Fix: CSS z-index issue - menu behind hero image
Severity: 🔴 Critical (blocks navigation)

2. Product Images (6 sessions - 26%)

Issue: Users expect image zoom on tap, doesn't work
Devices affected: iOS (Safari)
Location: Product pages
Impact: Users can't see product details
Fix: Enable image zoom functionality for mobile
Severity: 🟡 Medium (annoys users but not blocking)

3. Size Selector (3 sessions - 13%)

Issue: Size dropdown not responsive on touch
Devices affected: Various mobile
Location: Product customization
Impact: Can't select size, can't add to cart
Fix: Touch target too small (need 44px minimum)
Severity: 🔴 High (blocks purchases)

Recommended fixes:

Quick fix (can implement now):

Fix navigation z-index (15 minutes)
Increase size selector touch target (10 minutes)
Impact: Resolve 17/23 rage click incidents

Later:

Add image zoom for mobile (2 hours)
Test on multiple devices

Should I create a task list to fix these issues?"**

You: "Yes, create the task list and fix the critical issues"

AI: "✅ Task list created + implementing critical fixes:

Fixing now (critical issues):

✅ Navigation menu z-index (fixing...)
✅ Size selector touch target (fixing...)

Fixed! Issues resolved. Changes live on your store.

Remaining tasks (non-critical):

Add mobile image zoom functionality
Test on Samsung Galaxy S22 specifically
Add analytics to track if issues recur

Testing fix:

I'll monitor next 24 hours of mobile sessions
If rage clicks drop, fix successful
If persist, deeper investigation needed

You should see mobile conversion rate improve within 24-48 hours."

Heatmaps & Click Analysis

Viewing Heatmaps

Visualize aggregate behavior:

You: "Show me heatmaps for my homepage"

AI: "Generating homepage heatmaps (last 30 days, 12,847 visitors):

Click Heatmap:

[Visual representation where red = most clicks, blue = few clicks]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
         [Logo]    [Menu Button]  ← 🔴 High clicks
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

   'Summer Sale - 30% Off'           ← 🔵 Low clicks (banner blindness)
   [Large Banner Image]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Featured Products

[Product 1] [Product 2] [Product 3]  ← 🔴🔴🔴 Very high clicks
[Product 4] [Product 5] [Product 6]  ← 🟡🟡🟡 Medium clicks

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Customer Reviews                      ← 🔵 Very low clicks
[Testimonial quotes]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Key Insights:

✅ What's working:

Featured products getting 78% of all clicks (great!)
Top 3 products (Row 1) drive 62% of homepage clicks
Navigation menu used frequently (good discoverability)

⚠️ What's not working:

Sale banner: Only 3.2% click-through (banner blindness!)
Customer reviews: 0.8% clicks (ignored or not credible)
Bottom half of page: Only 12% of visitors scroll down

Recommendations:

Move sale banner - Currently buried, make it pop-up or top bar
Reduce page length - 88% don't scroll past products (wasted space)
Remove/relocate reviews - Not driving engagement, consider product-page only

Would you also like:

Scroll map (how far down page visitors scroll)
Move map (cursor movement patterns)
Mobile heatmap (separate analysis for mobile)

Which would you like to see?"**

You: "Show me the scroll map"

AI: "Homepage scroll map (shows % of visitors reaching each section):

Top of page
━━━━━━━━━━━━━━━━━━━━━━━━━━
|████████████████████| 100% ← Everyone sees header
|████████████████████| 100% ← Sale banner visible
|████████████████████| 100% ← Featured products Row 1
|████████████████████| 98%  ← Featured products Row 2
|███████████████     | 78%  ← Email signup
|███████            | 42%  ← Customer reviews
|████               | 22%  ← Blog posts section
|██                 | 12%  ← Footer
━━━━━━━━━━━━━━━━━━━━━━━━━━
Bottom of page

Analysis:

Above the fold (100% reach):

Sale banner, first row of products
Optimization: This is prime real estate - use wisely

Mid-page (50-80% reach):

Second product row, email signup
Optimization: Keep important content here

Below the fold (< 50% reach):

Reviews, blog, footer
Problem: 58% never see this content!

Recommendations:

Shorten page - Move reviews to product pages (more relevant)
Relocate blog - Create separate blog landing page
Test mobile - Mobile scroll behavior may differ

Estimated impact:

Faster page load (less content)
Higher engagement (focus on what's seen)
Better conversion (fewer distractions)

Should I create a redesigned homepage layout?"

Dead Clicks & Rage Clicks

Find frustration points:

You: "Show me dead clicks - where people click but nothing happens"

AI: "Analyzing dead clicks (last 7 days):

Dead Click Report:

1. Product images in collections (2,847 dead clicks) - 🔴 CRITICAL

Problem: Visitors click product images expecting to go to product page
Reality: Images not clickable (only product title links)
User expectation: Industry standard is clickable images
Impact: Forces extra click, causes confusion
Fix: Make images clickable (links to product page)
Estimated improvement: +8-12% click-through to products

2. "Free Shipping" text in banner (1,294 dead clicks)

Problem: Visitors click expecting details or terms
Reality: Just decorative text
User expectation: Clickable promotional text
Impact: Minor frustration, missed opportunity to explain offer
Fix: Link to shipping policy or make popup with details

3. Customer photos in reviews (847 dead clicks)

Problem: Visitors click customer-uploaded photos expecting lightbox/zoom
Reality: Images not interactive
User expectation: Clickable photos (see full size)
Impact: Can't see product details in customer photos
Fix: Add lightbox for customer review photos

4. Sold out products (423 dead clicks)

Problem: Visitors click "Add to Cart" on sold-out items
Reality: Button disabled but looks clickable
Impact: Frustration, confusion
Fix: Better visual indication (grayed out + "Sold Out" text)

5. Navigation breadcrumbs (189 dead clicks)

Problem: Home > Products > Running Shoes (last item looks clickable)
Reality: Last breadcrumb is current page (not clickable)
Impact: Confusion about navigation
Fix: Style current page differently (no underline, different color)

Priority Fixes:

High Priority (fix today):

Make product images clickable (#1) - 15 minutes
Improve sold-out button styling (#4) - 10 minutes

Medium Priority (fix this week):

Add lightbox to review photos (#3) - 1 hour
Link or add popup to shipping banner (#2) - 30 minutes

Low Priority:

Breadcrumb styling (#5) - minor issue

Should I implement the high-priority fixes now?"**

**You:" "Yes, implement them"

AI: "✅ Implementing fixes...

Fix #1: Product images now clickable

Added click handlers to all collection page images
Link to respective product pages
Testing: Verified on 3 collections

Fix #2: Sold-out button improved

Button now clearly grayed out
Text changed from 'Add to Cart' to 'Sold Out'
Added cursor: not-allowed (visual feedback)

Fixes live! Changes deployed to your store.

Monitoring:

I'll track dead clicks for next 7 days
Expected: 70-80% reduction in these dead clicks
Will report results next week

Your visitors should have a much better experience now!"

Funnel Analysis

Checkout Funnel

See where customers drop off:

You: "Show me my checkout funnel - where are people abandoning?"

AI: "Analyzing checkout funnel (last 30 days):

Checkout Funnel Drop-off:

1,000 visitors Add to Cart
    ↓ 78% continue
  780 reach Cart Page
    ↓ 62% continue
  484 reach Checkout
    ↓ 71% continue
  344 enter Shipping Info
    ↓ 89% continue
  306 select Shipping Method
    ↓ 68% continue ⚠️ BIG DROP
  208 reach Payment Page
    ↓ 94% continue
  196 Complete Purchase ✅

**Conversion rate:** 19.6% (cart to purchase)

Biggest Drop-offs:

1. Cart → Checkout (38% abandon) - 🔴 CRITICAL

Lost: 296 customers
Lost revenue: ~$20,028 (at $67.70 AOV)
Main reasons (from session recordings):
- Shipping cost surprise (42%)
- Forced account creation (28%)
- No guest checkout option visible (18%)
- Page load slow (12%)

2. Shipping Method → Payment (32% abandon) - 🔴 HIGH

Lost: 98 customers
Lost revenue: ~$6,635
Main reasons:
- Sticker shock at shipping cost (68%)
- Limited shipping options (23%)
- Delivery time too long (9%)

3. Cart Page Exit (22% abandon) - 🟡 MEDIUM

Lost: 296 customers
Main reasons:
- Browsing price (not ready to buy) - normal
- No discount code field (want to search for codes)
- Cart total higher than expected

Quick Wins:

Fix #1: Show shipping cost earlier

Current: Shown after entering address
Better: Show estimate on cart page
Impact: Reduce surprise, fewer abandonments
Estimated improvement: Recover 15-20% of lost customers

Fix #2: Add guest checkout button

Current: "Create account" prominent, guest checkout hidden
Better: Make guest checkout equally visible
Impact: Remove friction
Estimated improvement: Recover 10-15% of lost customers

Fix #3: Free shipping threshold

Current: Flat $15 shipping
Better: "Free shipping on orders $75+"
Impact: Encourage larger orders, offset shipping
Estimated improvement: +$12 AOV, recover 20% abandonments

Total Potential Recovery:

Customers: 120-150 additional purchases/month
Revenue: +$8,000-10,000/month

Should I implement these fixes?"**

You: "Implement all three fixes"

AI: "✅ Implementing checkout funnel optimizations...

Fix #1: Shipping calculator on cart page ✅

Added ZIP code field to cart
Shows estimated shipping before checkout
Testing: Verified calculation accuracy

Fix #2: Guest checkout more visible ✅

Redesigned checkout entry screen
"Guest Checkout" button now equal prominence to "Create Account"
Added text: "Checkout faster without creating an account"

Fix #3: Free shipping threshold ✅

Set threshold: $75 (current AOV $67.70 + $7.30 upsell needed)
Banner: "Free shipping on orders $75+ 📦"
Progress bar in cart: "Add $X more for free shipping"
Strategy: Encourages +1 product add (increases AOV)

All fixes live!

Monitoring:

Tracking funnel metrics for next 14 days
Will measure:
- Cart → Checkout conversion change
- Average order value change
- Overall conversion rate change

Expected results (within 2 weeks):

Cart-to-purchase conversion: 19.6% → 24-26%
Average order value: $67.70 → $72-75
Additional monthly revenue: +$8K-10K

I'll report results in 14 days!"

Privacy & Compliance

GDPR Compliance

Ensure privacy compliance:

You: "Is behavior tracking GDPR compliant?"

AI: "Yes! Synton Behavior Analytics is GDPR compliant. Here's how:

Data We DON'T Collect:

❌ Names, emails, phone numbers
❌ Passwords or payment information
❌ IP addresses (anonymized to city-level)
❌ Any personally identifiable information

Data We DO Collect:

✅ Page views and navigation paths
✅ Click and scroll behavior (anonymous)
✅ Device type and browser (for optimization)
✅ General location (city-level for shipping)

Compliance Features:

1. Cookie Consent Integration

Behavior tracking disabled until user accepts cookies
Respects 'Do Not Track' browser settings
Easy opt-out mechanism

2. Data Retention

Session recordings: 90 days, then deleted
Heatmap data: Aggregated (no individual sessions)
Right to deletion: Users can request data removal

3. Data Anonymization

Input fields masked (shows [••••] instead of text)
Email addresses replaced with placeholders
Payment information never captured

4. Transparency

Privacy policy updated to mention tracking
Cookie banner explains data use
Users can view our tracking in browser DevTools

Your privacy policy:

⚠️ Needs update to mention behavior analytics
I can generate compliant privacy policy text

Should I generate the privacy policy update?"**

You: "Yes, generate it"

AI: "✅ Generated GDPR-compliant privacy policy section:

Add this to your privacy policy:

Behavior Analytics

We use behavior analytics tools to understand how visitors interact with our store and improve their experience.

What we track:

Pages you visit and how you navigate our site
Where you click, scroll, and move your mouse
Device type, browser, and screen size
Approximate location (city-level only)

What we DON'T track:

Personal information (name, email, address)
Form inputs or passwords
Payment information
Precise location (IP addresses anonymized)

How we use this data:

Identify and fix technical issues (broken links, errors)
Improve website design and navigation
Optimize checkout process to make buying easier
Understand which products and content interest you

Your rights:

You can opt out of tracking via cookie settings
You can request deletion of your session data
Data is automatically deleted after 90 days

Third-party tools:

We use Synton Behavior Analytics for session recordings and heatmaps
Data is stored securely and never sold to third parties

I've also:

Updated cookie banner to mention behavior analytics
Added opt-out option in footer
Created data deletion request form

Your store is now fully GDPR compliant for behavior tracking!"

Best Practices

Watch High-Value Sessions

Prioritize recordings that teach you the most:

Cart abandoners (why didn't they buy?)
Purchasers (what made them buy?)
Long sessions (high engagement, what kept them?)
Rage clickers (what frustrated them?)
Error encounters (what broke?)

Don't waste time on:

Bot traffic (filter it out)
Very short sessions (<10 seconds - likely accidents)
Internal team sessions (exclude your own traffic)

Act on Insights

Don't just watch, improve:

Set aside 1 hour/week to review recordings
Identify top 3 issues
Fix at least 1 issue per week
Measure impact of fixes

Example weekly routine:

Monday: Review AI insights from previous week
Tuesday: Watch 5-10 high-priority recordings
Wednesday: Identify fixes to implement
Thursday: Implement and test fixes
Friday: Monitor early results

Test Mobile Separately

Mobile behavior differs significantly:

Different screen size = different scroll patterns
Touch vs. mouse = different interaction
Mobile users more impatient = higher bounce rates

Always check:

Mobile heatmaps separately
Mobile session recordings
Mobile-specific rage clicks
Responsive design issues

Combine with Other Data

Behavior analytics + other tools = full picture:

Google Analytics: Traffic sources and demographics
Behavior Analytics: What visitors do on site
Customer feedback: Why they made choices
A/B tests: Validate hypotheses from observations

Example:

GA: High bounce rate on product pages
Behavior: Recording shows slow image loading
Hypothesis: Speed issue causing bounces
A/B test: Optimized images vs. current
Result: 23% lower bounce rate with faster images

FAQs

Q: How much does Behavior Analytics cost? A: $0.01 per session recorded. Professional plan includes 3,000 sessions/month ($30 value), Enterprise includes 10,000 sessions/month ($100 value).

Q: Will tracking slow down my site? A: No. The tracking script is lightweight (~15KB) and loads asynchronously. No impact on page speed or SEO.

Q: Can visitors see they're being tracked? A: Only if you show a cookie banner (recommended for GDPR). The tracking itself is invisible to visitors.

Q: Is video actually recorded? A: No! It's a visual reconstruction from DOM snapshots and interaction data. Much smaller file size than actual video.

Q: Can I see sensitive information (passwords, credit cards)? A: No. All form inputs are masked automatically. We never capture sensitive data.

Q: How long are recordings stored? A: 90 days, then automatically deleted. You can download important recordings for longer storage.

Q: Can I exclude certain pages? A: Yes! Exclude any page or section (checkout, account pages, etc.).

Q: Do recordings work on all devices? A: Yes! Desktop, mobile, and tablet on all browsers.

Q: Can I share recordings with my team? A: Yes. Generate shareable links for specific recordings (link expires after 7 days).

Q: What if I get too many recordings? A: Use smart sampling (record 50% or 10% of sessions) and prioritize high-value sessions (cart abandoners, purchasers).

Next Steps

Now that you understand Behavior Analytics:

Deploy tracking - Start collecting session data
Watch first recordings - See how customers navigate
Review heatmaps - Identify high and low-engagement areas
Fix critical issues - Address rage clicks and dead clicks
Optimize funnel - Reduce checkout drop-offs
Monitor improvements - Track impact of changes

Quick start command: "Add behavior analytics to my store"

Related guides:

AI Agents - Automated behavior analysis
Settings Guide - Privacy and compliance settings
Module Deployment - Optimize module placements based on click data

Need help? Ask the AI: "Show me why customers abandon cart" or "Find my biggest usability issues"