Bundles Module Guide — Synton AI Docs

Increase average order value by creating product bundles with automatic discounts.

What is the Bundles Module?

The Bundles Module helps you create product package deals - like "Buy 3, Save 20%" or "Complete Set" bundles. It automatically suggests products that go well together and applies discounts when customers buy them as a bundle.

Think of it like:

McDonald's "Value Meals" (burger + fries + drink)
"Complete the Look" in fashion stores
"Frequently Bought Together" on Amazon
Gift sets and starter kits

Why bundles work:

Higher order values - Customers buy more items per order (30-50% increase)
Better experience - Customers get curated recommendations
Reduced friction - One-click add multiple items
Clear savings - Transparent discount = more appealing

What You Can Do

With the Bundles Module, you can:

✅ Create fixed bundles - Pre-defined product sets (e.g., "Starter Kit") ✅ AI-suggested bundles - Smart recommendations based on buying patterns ✅ Mix & match bundles - "Pick any 3 for $99" ✅ Quantity discounts - "Buy 2 get 10% off, Buy 3 get 20% off" ✅ Display on product pages - Show bundle offers automatically ✅ Track bundle performance - See which bundles sell best ✅ Customize bundle design - Match your store's look

How It Works (Simple Explanation)

Customer Experience:

Views product - Looking at a water bottle
Sees bundle offer - "Complete Hydration Kit: Bottle + Straw + Carrier = Save $15!"
Clicks "Add Bundle" - All 3 items added to cart
Gets discount - $15 off applied automatically
Checks out - Saves money, gets everything needed

Behind the Scenes:

You create bundle - Select products, set discount
AI optimizes - Suggests best product combinations
Widget displays - Shows bundle on product pages
Customer adds bundle - One click adds all items
Discount applies - Automatically in cart
You track results - See bundle performance

Deploying the Bundles Module

Quick Start (5 Minutes)

Step 1: Deploy via AI

Add product bundles to my store

AI will ask:

What type of bundles? (Fixed sets, mix & match, quantity discounts, or all)
Where to display? (Product pages, cart page, or both)
Default discount type? (Percentage or fixed amount)

Step 2: Create Your First Bundle

After deployment, create a bundle:

Create a bundle: Water Bottle + Cleaning Tablets + Carrying Case for $49 (normally $65)

Step 3: Widget Goes Live

Bundle appears on product pages
Customers see "Complete the Set" offer
One-click adds entire bundle

Done! Your bundles are now active.

What Just Happened?

When you deploy the Bundles module:

Bundle widget added - Shows on product and cart pages
Dashboard created - Manage bundles at /app/bundles
AI analysis started - Learns which products sell together
Discount system enabled - Automatic bundle pricing

Creating Your First Bundle

Let's walk through creating different bundle types.

Type 1: Fixed Bundle (Curated Sets)

Best for: Product sets that always go together

Example: "Complete Coffee Set"

Coffee maker
Coffee beans
Filters
Mug

How to Create:

Create a fixed bundle: [list products] for $X

Or via Dashboard:

Bundles → Create Bundle
Select Fixed Bundle
Add products:
- Search and select each product
- Choose variants if needed
Set bundle pricing:
- Total individual price: $127
- Bundle price: $99
- Savings: $28 (22% off)
Customize:
- Bundle title: "Complete Coffee Set"
- Description: "Everything you need to brew perfect coffee!"
- Upload bundle image (optional)
Choose where to display:
- Product pages (shows on any product in bundle)
- Cart page (upsell opportunity)
Click Create Bundle

Bundle is now live!

Type 2: AI-Suggested Bundles

Best for: Discovering what sells together

How it works:

AI analyzes your order history
Finds products frequently bought together
Auto-creates bundle suggestions

Enable AI Suggestions:

Enable AI bundle suggestions based on my order history

Or:

Bundles → Settings → AI Suggestions
Toggle ON
Set minimum co-purchase frequency: 5% (products bought together 5% of time)
Set minimum orders: 10 (need 10 orders with both products)
Click Save

AI will create bundles automatically based on patterns.

Review AI Suggestions:

Bundles → AI Suggestions tab

See list of suggested bundles:

Suggested Bundle #1:
- Yoga Mat + Yoga Block + Resistance Band
Bought together: 47 times (12% of yoga mat orders)
Suggested discount: 15% ($8 savings)

[Approve] [Edit] [Dismiss]

Approve bundles you like
They go live immediately

Type 3: Mix & Match Bundle

Best for: "Pick any 3 for $X" deals

Example: "Pick any 3 t-shirts for $60"

How to Create:

Create mix & match bundle: Pick any 3 t-shirts for $60

Or:

Bundles → Create Bundle
Select Mix & Match
Define pool:
- Collection: "T-Shirts"
- Or tag: "mix-and-match"
- Or specific products
Set rules:
- Quantity: Customer picks 3 items
- Price: $60 total (normally $25 each = $75)
- Savings: $15 (20% off)
Customize display
Click Create

Customers can now pick any 3 qualifying items!

Type 4: Quantity Discount

Best for: Wholesale, bulk buys, "Stock up and save"

Example:

Buy 1: Regular price ($25)
Buy 2: 10% off ($45 total)
Buy 3+: 20% off ($60 total)

How to Create:

Create quantity discount: Buy 2 get 10% off, Buy 3+ get 20% off for [product]

Or:

Bundles → Create Bundle
Select Quantity Discount
Choose product
Set discount tiers:
- Tier 1: Quantity 2 = 10% off
- Tier 2: Quantity 3 = 15% off
- Tier 3: Quantity 5+ = 20% off
Click Create

Discount applies automatically when customer adjusts quantity.

Bundle Display Customization

Make bundles match your brand and convert better.

Display Locations

Settings → Display → Locations

Product Pages:

[x] Show below product description
[x] Show above "Add to Cart" button
[ ] Show in a popup (when customer tries to leave)

Cart Page:

[x] Show as "Complete Your Purchase" section
[x] Show before checkout button
Position: After cart items

Collection Pages:

[x] Show banner: "Bundle & Save!"
Click opens bundle details

Visual Style

Settings → Appearance

Layout Options:

Cards (each product as separate card)
List (stacked products)
Compact (small thumbnails)

Colors:

Bundle background: Light green (#E8F5E9)
Discount badge: Red (#E74C3C)
"Add Bundle" button: Your brand color

Badges:

"Save $X" badge
"Best Value" badge
"Complete Set" badge

Via AI:

Style my bundles with green background and show "Save $X" badges

Copy and Messaging

Settings → Content

Default Headlines:

"Complete the Set" (for accessory bundles)
"Bundle & Save" (generic)
"Frequently Bought Together" (AI suggestions)
"Stock Up & Save" (quantity discounts)

Customize for each bundle:

"The Ultimate Starter Kit 🎁"
"Everything You Need in One Box"
"Save 25% on This Perfect Combo"

Call-to-Action Button:

"Add Bundle to Cart"
"Get the Bundle"
"Complete My Purchase"
"Add All 3 Items"

Savings Display:

"Save $28!" (specific amount)
"Save 22%!" (percentage)
"Was $127, Now $99" (before/after)

Managing Bundles

Bundle Dashboard

Access: Dashboard → Bundles

Overview Stats:

Active Bundles: 12
Total Bundle Sales: $4,280 this month
Avg Bundle Value: $87
Bundle Conversion Rate: 8.5%

Bundle List:

Bundle Name              Sales    Revenue    Conversion
Complete Coffee Set         18    $1,782         12%
Yoga Starter Kit           15    $1,125          9%
Pick 3 T-Shirts            24    $1,440          7%
...

Editing Bundles

To edit a bundle:

Find bundle in list
Click Edit
Modify:
- Products (add/remove items)
- Pricing (change discount)
- Display settings
- Copy and images
Click Save

Changes apply immediately.

Via AI:

Change the Coffee Set bundle price to $89

Pausing Bundles

Temporarily disable without deleting:

Find bundle
Toggle Pause switch
Bundle stops showing on site

Why pause:

Products out of stock
Running different promotion
Testing performance
Seasonal bundles (pause off-season)

Resume anytime:

Resume the Coffee Set bundle

Removing Bundles

Permanently delete:

Find bundle
Click Delete
Confirm

⚠️ Warning: Historical sales data is preserved, but bundle can't be reactivated.

Bundle Pricing Strategies

Strategy 1: Fixed Price Bundles

Best for: Clear, simple offers

Example:

Item A: $30
Item B: $25
Item C: $20
Bundle: $60 (save $15 = 20% off)

Pros:

Easy to understand
Clear savings
Works for any products

Cons:

May not maximize profit
Less flexible

Strategy 2: Percentage Discounts

Best for: Variable pricing, multiple tiers

Example:

Buy 2 items: 10% off bundle
Buy 3 items: 15% off bundle
Buy 4+ items: 20% off bundle

Pros:

Scales with quantity
Flexible for any products
Easy to maintain

Cons:

Savings less clear
Math required

Strategy 3: Free Product Bundle

Best for: High-margin add-ons

Example: "Buy water bottle, get cleaning tablets FREE! ($8 value)"

Set as:

Bottle: $25
Tablets: $8
Bundle: $25 (100% off tablets)

Pros:

Very appealing ("FREE!")
Good for sample/trial products
High perceived value

Cons:

Lower profit per bundle
Only works with cheap add-ons

Strategy 4: Tiered Value

Best for: Encouraging larger purchases

Example:

Good Deal: 2 items for $45 (5% off)
Better Deal: 3 items for $63 (10% off)
Best Deal: 4 items for $76 (20% off)

Highlight the "Best Deal" to anchor customers.

Pricing Best Practices

DO:

✅ Offer meaningful savings (15-25% is standard)
✅ Make math easy ($99 not $99.47)
✅ Show original price + savings
✅ Test different discount levels
✅ Consider profit margins

DON'T:

❌ Bundle just to bundle (needs value)
❌ Discount too much (<10% margin)
❌ Make confusing offers
❌ Bundle unrelated products
❌ Hide the savings

Bundle Performance Analytics

Key Metrics

Access: Bundles → Analytics

Bundle Conversion Rate:

Customers who saw bundle / Customers who bought bundle
1,000 views / 85 purchases = 8.5%

What's good: 5-10% is typical, 10%+ is excellent

Average Bundle Value:

Total bundle revenue / Total bundles sold
$4,280 / 49 bundles = $87 average

Compare to average order value to see lift.

Revenue from Bundles:

Month              Bundle Revenue    % of Total Revenue
January 2026          $4,280             12%
December 2025         $3,840             11%
November 2025         $3,120              9%

Rising percentage = bundles driving more sales

Top Performing Bundles:

Bundle                Sales    Revenue    Avg Discount
Complete Coffee Set      18    $1,782        22%
Pick 3 T-Shirts          24    $1,440        20%
Yoga Starter Kit         15    $1,125        15%

Products Most Bundled:

Product             Times in Bundle    Bundle Revenue
Water Bottle              47             $1,175
Yoga Mat                  38             $1,330
Coffee Beans              24             $  576

Focus bundle creation on these high-performers.

A/B Testing Bundles

Test different approaches:

Test 1: Discount Amount

Version A: 15% off
Version B: 20% off
See which converts better

Test 2: Presentation

Version A: "Save $28"
Version B: "Save 22%"
Which message resonates?

Test 3: Bundle Size

Version A: 3-item bundle
Version B: 5-item bundle
Optimal bundle size?

Run A/B test:

A/B test the Coffee Set bundle: 15% off vs 20% off

Or:

Bundles → Analytics → A/B Tests
Click Create Test
Select bundle
Choose what to test
Set duration (2-4 weeks)
Click Start Test

Results show winner automatically.

Incremental Revenue

How much extra revenue from bundles?

Calculation:

Bundle revenue - Revenue if items sold separately
$4,280 bundle revenue
- $3,200 estimated individual sales (25% wouldn't have bought)
= $1,080 incremental revenue

This is your "bundle lift" - pure added value.

Troubleshooting Common Issues

Bundle Not Showing on Product Page

Check:

Bundle is active
```
Are my bundles active?
```
Product is in bundle
- Bundle only shows on pages for products included
- Verify product is actually in the bundle
Display settings
- Bundles → Settings → Display
- Make sure product page display is ON
Stock availability
- If any bundled product is out of stock, bundle may not show
- Settings → Display → "Hide bundles with out-of-stock items"
Theme compatibility
- Some themes need custom placement
- Try: Reinstall bundles module

Via AI:

Why isn't my Coffee Set bundle showing on the Coffee Maker product page?

Discount Not Applying

Customer added bundle but didn't get discount.

Common causes:

Didn't use "Add Bundle" button
- Customer added items individually
- Must use bundle button for discount
Modified quantities
- Customer changed quantity after adding
- May break bundle discount rules
Other discounts applied
- Discount codes may conflict
- Settings → Discounts → "Allow stacking"
Bundle expired
- Check bundle end date
- Bundles → Find bundle → Check dates

Fix:

Check why discount isn't applying for [bundle name]

Low Bundle Conversion

People see bundles but don't buy.

Possible reasons:

Discount too small
- 5% isn't compelling
- Try 15-25%
Products don't make sense together
- "Water bottle + Yoga mat"? Why?
- Bundle naturally related items
Too many items
- 7-item bundle overwhelming
- Keep to 2-4 items
Price too high
- $200 bundle = big commitment
- Lower-priced bundles convert better
Poor presentation
- Unclear savings
- Confusing layout
- Fix with better copy/design

Optimization checklist:

Help me optimize my [bundle name] - conversion is low

AI Suggestions Not Working

No AI bundle suggestions appearing.

Reasons:

Not enough data
- Need at least 50-100 orders
- AI needs patterns to learn from
Products rarely bought together
- If nothing co-purchased, no suggestions
- Normal for very diverse catalogs
Thresholds too high
- Settings → AI → Co-purchase frequency: 5%
- Lower to 3% for more suggestions
Feature disabled
- Settings → AI Suggestions → ON

Wait 24 hours after enabling for AI to analyze orders.

Advanced Features

Bundle Upsells in Cart

Show bundles as cart upsells:

Customer adds product → Cart shows:

"Complete your purchase!"

Add Coffee Filters for just $5 more (save $3!)
[Add to Order]

Setup:

Settings → Display → Cart Upsells → ON

Configure:

Show bundles containing cart items
Max bundles to show: 2
Sort by: Highest discount first

Bundle-Specific Inventory

Reserve inventory for bundles:

Problem: Customer tries to buy bundle, but individual items sold out separately.

Solution:

Settings → Inventory → Reserve for Bundles
- Reserve: 10 units per bundled product
- These units only available via bundle purchase

Ensures bundle availability even during high demand.

Custom Bundle Builder

Let customers build their own bundles:

Example:

"Build Your Own Gift Box"
1. Pick a base product
2. Add 3 accessories
3. Get 20% off

Setup:

Enable custom bundle builder for [collection name]

Or:

Bundles → Create Bundle
Select Custom Builder
Define rules:
- Base products: [list]
- Add-on products: [list]
- Min items: 3
- Max items: 6
- Discount: 20% off
Create

Customer gets interactive builder on product page.

Subscription Bundles

Recurring bundle orders:

Example: "Monthly Coffee Bundle - $45/month"

2 bags of beans
1 pack of filters
Delivered monthly

Requires: Shopify subscriptions or subscription app

Setup:

Make the Coffee Bundle available as a subscription

Gift Bundle Options

Special features for gift bundles:

Gift wrapping option (+$5)
Personalized message card
Special gift box packaging
Hide prices on invoice

Setup:

Settings → Gift Options → Enable
- Gift wrap: $5
- Message card: Free
- Hide prices: Yes

Customers see:

[x] This is a gift ($5 gift wrapping)
Message: _______________

Bundle Landing Pages

Create dedicated page for bundle:

Example: yourstore.com/bundles/coffee-lovers

Shows:

Hero image of bundle
All included products
Reviews/testimonials
Savings highlighted
"Add Bundle" CTA

Create:

Create a landing page for my Coffee Set bundle

Best Practices

DO's

✅ Bundle complementary products - Items used together ✅ Offer real savings - 15-25% off is compelling ✅ Use clear names - "Complete Coffee Set" not "Bundle #3" ✅ Show savings prominently - "Save $28!" in red badge ✅ Test different combinations - A/B test bundle contents ✅ Update seasonally - Summer bundles, Holiday bundles ✅ Include your best-sellers - Put popular items in bundles ✅ Make it easy - One-click add bundle

DON'Ts

❌ Don't bundle random products - Must make sense together ❌ Don't over-discount - Protect profit margins ❌ Don't create too many bundles - Overwhelming (stick to 5-10) ❌ Don't hide savings - Be transparent about discount ❌ Don't ignore performance - Remove low-performing bundles ❌ Don't make complex offers - Keep it simple ❌ Don't bundle out-of-stock items - Check availability ❌ Don't forget mobile - Test on phone

Real Success Examples

Example 1: Beauty Store

Bundle: "Complete Skincare Routine"

Cleanser ($28)
Toner ($24)
Moisturizer ($42)
Serum ($38)
Bundle: $99 (save $33 = 25% off)

Results:

18% of customers bought bundle
Average order value up 45%
Customers loved convenience
Repeat purchase rate up 30%

Example 2: Coffee Shop

Bundle: "Monthly Coffee Club"

2 bags premium beans
1 pack filters
Bundle: $45/month (save $12)
Subscription

Results:

250 subscribers in 3 months
$11,250 recurring revenue
Customer lifetime value 3x higher
Churn rate only 8%

Example 3: Fitness Brand

Bundle: "Home Workout Set"

Resistance bands
Yoga mat
Jump rope
Water bottle
Bundle: $69 (normally $95)

Results:

Became best-seller
35% higher AOV for bundle buyers
Featured in marketing campaigns
Social media viral

FAQs

How much does the Bundles module cost?

Nothing extra. Bundles is included on every plan, including Free, with no per-module fee and no cap on how many modules you install.

Inventory sync and bundle analytics run as background jobs and cost no credits.

Can customers buy individual items instead?

Yes! Bundles are optional.

Customers can add bundle
Or add items individually
No obligation

Do bundles work with discount codes?

Configurable:

Settings → Discounts

Allow stacking: Bundle discount + discount code
Prevent stacking: One or the other

Recommendation: Prevent stacking to protect margins.

Can I create limited-time bundles?

Yes!

When creating bundle:

Set start date
Set end date
Bundle auto-activates/deactivates

Example: "Black Friday Bundle - Nov 24-27 only"

Do bundles affect inventory?

Yes - bundles consume inventory of included products.

Example:

Coffee Maker: 20 in stock
If in 5 different bundles
All 5 bundles check same inventory
When hits 0, all bundles hide

Can I bundle products from different vendors?

Yes! Any products in your store can be bundled.

Useful for:

Multi-brand gift sets
Dropshipping businesses
Marketplace stores

How do returns work for bundles?

Depends on your policy:

Option A: All or nothing

Customer must return entire bundle
Refund full bundle price

Option B: Individual returns

Customer can return single items
Partial refund based on bundle price

Set in: Settings → Returns Policy

Can I create bundles in multiple currencies?

Yes - bundles respect your multi-currency settings.

Discount applies in each currency:

USD: $99 bundle (save $28)
EUR: €89 bundle (save €25)
GBP: £79 bundle (save £22)

Getting Help

Bundle questions:

How do I create a [type] bundle?

Optimization:

Help me improve my bundle conversion rate

Technical issues:

My bundle isn't showing - why?

Support:

Email: support@synton.ai
Live chat: In-app
Response: 24 hours

Next Steps

Deploy the module:
```
Add product bundles to my store
```
Create your first bundle - Start with your best-sellers
Enable AI suggestions - Let AI find patterns
Test different offers - A/B test discounts
Monitor performance - Check analytics weekly
Optimize based on data - Remove losers, promote winners
Combine with other modules:
- Upsells - Stack bundle with upsell offers
- Loyalty - Award extra points for bundles

Questions? Just ask:

Show me my best-performing bundles
Create a bundle for [products]
Help me price my bundle competitively

Product bundles can increase average order value by 30-50% and provide better value to customers. Start bundling today! 📦